Art direction

Art direction in publishing is about creating a strong visual concept and guiding every element of a project towards a unified result.
Working with books, series, and visual identities, I develop concepts that connect content, illustration, typography, and print production into a coherent visual experience. My role often includes defining the overall direction, collaborating with illustrators and designers, and making creative decisions that shape the final appearance of a publication.
From the first visual idea to the finished printed object, I focus on maintaining a balance between creativity, clarity, and practical production requirements. Each project is an opportunity to build a distinctive visual language that supports the story while creating a memorable experience for the reader.